The coming of the industrial age (at least in Western society) superseded the people-first approach (or “being”) by having a mechanistic view of social life.
The past 50 years have plugin premiere pro 1.5 plunged the world into an intense industrial, materialistic, and consumeristic paradigm. For many people “having” has plugin premiere pro 1.5 become the core purpose of life. We want to have plugin premiere pro 1.5 a job, want to have more money, want to have plugin premiere pro 1.5 a house, and so on. Our daily 24 hours are plugin premiere pro 1.5 essentially spent doing actions that are meant to “pay for the bills”, and plugin premiere pro 1.5 to make sure that we have what we want. Our attitude reflects on how companies run their business, focusing on making money rather than plugin premiere pro 1.5 creating value. Although there are exceptions, the vast majority of the plugin premiere pro 1.5 population is conditioned by this paradigm.

Many personal growth development and plugin premiere pro 1.5 leadership programs, personal and business coaches are today transforming the plugin premiere pro 1.5 way we live our lives and the way we impact our communities. They are plugin premiere pro 1.5 bringing back to our attention thousands-of-year-old knowledge, packaged in a plugin premiere pro 1.5 contemporary format.
Napoleon Hill has plugin premiere pro 1.5 been a precursor in the United States more than 50 years ago, and plugin premiere pro 1.5 a series of successful programs have been developed since then. Some of those programs include the plugin premiere pro 1.5 work of: Stephen Covey, Abraham Maslow, Jim Collins, Eckhart Tolle…

As individuals, we are plugin premiere pro 1.5 also now experiencing some manifestations of the intense focus on the plugin premiere pro 1.5 need to “have”. Some of the plugin premiere pro 1.5 most publicized include: obesity, stress, and environmental issues. There is plugin premiere pro 1.5 a growing awareness in the general public that a better and plugin premiere pro 1.5 more powerful life is possible. Many new magazines (Real Simple…), TV shows (Oprah…), and organizations (Franklin Covey, Landmark Education, Academy of Influence, Tony Robbins…) are currently bringing the trend to the masses.

The fundamental principle is plugin premiere pro 1.5 based on getting back in touch with who we are as human beings and plugin premiere pro 1.5 redefining ourselves. We are poised to re-discover the mind-body-spirit system, our language and plugin premiere pro 1.5 conversations, our support systems, our relation with ourselves, others, and the plugin premiere pro 1.5 world, and our awareness of the present.

I challenge each of us to plugin premiere pro 1.5 lead the path and take daily actions to make the world a plugin premiere pro 1.5 better place

Note: thanks Lucilla for your contribution to this post.

Why do we make products? Why do you make products?

For many years I have plugin premiere pro 1.5 designed and developed products, developing new methodologies, pushing the envelop of the plugin premiere pro 1.5 strategic role of design in the product development process. I have plugin premiere pro 1.5 trained and mentor many designers. Why? To develop better products for the users. At least that’s what plugin premiere pro 1.5 I believed. The fact is that I, and my teams, worked very hard to plugin premiere pro 1.5 develop better products for the users BECAUSE it’s good business. Yes, because it’s good business.

Good business gives us a “license to kill” or maybe less dramatically put: a “license to steal” (the consumers). I’m exaggerating my statements here to plugin premiere pro 1.5 help make my point. Most of companies, small and large, genuinely believe that plugin premiere pro 1.5 their actions are aligned to do good business. You have to plugin premiere pro 1.5 innovate because it’s good business, you have to understand the consumers because it’s good business, you plugin premiere pro 1.5 have to optimize your product development cycles because it’s good business, and plugin premiere pro 1.5 so on. We have today excellent financial, technology, product, marketing, and plugin premiere pro 1.5 sales individuals, highly trained, and highly capable of creating new tools and plugin premiere pro 1.5 processes.

The fact is plugin premiere pro 1.5 that the context in which we develop our products and services quickly narrows down to plugin premiere pro 1.5 the products and services themselves. The products become their context. The consumer is plugin premiere pro 1.5 an element of the equation of the product development process. We give it plugin premiere pro 1.5 our full focus because of our fear of failing the product, of failing the plugin premiere pro 1.5 business, of not making the financial revenues, of losing the market to plugin premiere pro 1.5 our competition. And since the products become their own contexts, the plugin premiere pro 1.5 risks are even higher: you lose the product, and you lose the plugin premiere pro 1.5 context. You are the product, and then you are no more.

Let’s explore the option that we are discussing on this blog. Let’s imagine for plugin premiere pro 1.5 a minute that we create a stand for the organization (a product development team, a startup, a large company…). Discussing, creating, defining a stand defines the core raison d’etre for plugin premiere pro 1.5 that business. It can take the form of a value, a plugin premiere pro 1.5 contribution, or any form of meaningful statement. Its material form can plugin premiere pro 1.5 be written, visual, or even physical. I’m not referring to plugin premiere pro 1.5 an artifact created for the sake of checking off a plugin premiere pro 1.5 mark on a corporate marketing to do list, but a plugin premiere pro 1.5 core value that is the reason why one belongs and plugin premiere pro 1.5 commits to that group of people. That stand should be plugin premiere pro 1.5 the reason why we make products and services. And products and plugin premiere pro 1.5 services should be the actions, the by-products of the stand, and plugin premiere pro 1.5 that is good business.

How do we define the stand? The question is plugin premiere pro 1.5 open and we will discuss it in future entries. But a plugin premiere pro 1.5 stand could be created with the same tools used to create products. Understanding the plugin premiere pro 1.5 communities in which we want to make a contribution and make a plugin premiere pro 1.5 difference, brainstorming the possible contribution we can make, inventing, projecting and plugin premiere pro 1.5 designing the way the community looks like after our contribution is plugin premiere pro 1.5 what creates a powerful stand, a powerful and actionable mission.

I’m confident that plugin premiere pro 1.5 in that context the beautiful and hyper-effective product development process that plugin premiere pro 1.5 we know today is un-stoppable. I’m also confident that plugin premiere pro 1.5 if a given product or service should fail its adoption criteria, that plugin premiere pro 1.5 a few other alternative will immediately come to mind, and take the plugin premiere pro 1.5 relay. I’m also confident that plugin premiere pro 1.5 us, the consumers, the citizens of our communitie, will have more meaningful and plugin premiere pro 1.5 respectful products and services.

What do you think? How does that relate to your business? Let’s share and see how we can make a difference now.

Here are plugin premiere pro 1.5 some of the benefits when a team, a leader, or an plugin premiere pro 1.5 organization works under the [Be –> Do — Have] model:

1. The products and services become the byproducts of the “being”. Suddenly the product vision doesn’t need to plugin premiere pro 1.5 be a self contained element. The product vision, feature set, and plugin premiere pro 1.5 implementation activities derive naturally from what you stand for.
2. The product is less at risk. When the plugin premiere pro 1.5 product is only driven by its own set of requirements (market, technology, innovation, product vision…), it plugin premiere pro 1.5 is the main and only investment focus. Any changes in the plugin premiere pro 1.5 requirements can have a costly impact on the product development. When the plugin premiere pro 1.5 product is surrounded by a clearly defined “being” context, then the change in requirement can be counter-balanced.
3. The product is more flexible. Product requirements are plugin premiere pro 1.5 usually very specific by nature. Each feature that goes in the plugin premiere pro 1.5 product is weighted and prioritized against the specific requirements. In the plugin premiere pro 1.5 presence of a strong bein, the feature set becomes more flexible. It gives a plugin premiere pro 1.5 higher level of requirement, a framework of decision supported by the plugin premiere pro 1.5 all product development team.
4. The investment is less at risk. Most of the plugin premiere pro 1.5 investment risk is usually on the product. Its development cost, its time to plugin premiere pro 1.5 market, its market response are all factors that can affect your plugin premiere pro 1.5 business. In addition to the financial burden, the affect on the plugin premiere pro 1.5 product development team motivation can be the most dramatic impact. The “being” remains intact and plugin premiere pro 1.5 provides the ultimate direction for the product. A particular implementation of the plugin premiere pro 1.5 product can fail, who you are as a business and what plugin premiere pro 1.5 you stand for remains. The team keeps its motivation, and the plugin premiere pro 1.5 investors (who believe in what you stand for) will give you another chance.
5. The product carries the value of the stand. Even though the plugin premiere pro 1.5 being you stand for is not the vision of the product, it plugin premiere pro 1.5 has an impact on the product and its vision. The “raison d’etre” creates a decisive context to the product and service discussion.

I’ll come up later with an plugin premiere pro 1.5 example that highlights the difference between the product vision and the plugin premiere pro 1.5 being.

What do you think? How does this apply to your business?
Let me know what it means for you!

Let’s start the conversation about what plugin premiere pro 1.5 this is all about. It started with the strong realization that plugin premiere pro 1.5 we, in the product industry, could do a much better job creating products and plugin premiere pro 1.5 services. Most of the time our product development focus is plugin premiere pro 1.5 driven and motivated by . Our mind is occupied by the plugin premiere pro 1.5 success of the product, by its financial marks, and plugin premiere pro 1.5 by its production costs. We are concerned to make our products successful. Well, in fact, we are plugin premiere pro 1.5 afraid to have the product fail, and us along with the product, but I will be discussing that later.

To reduce the risks, and plugin premiere pro 1.5 try to avoid failure, we have invented over the years sophisticated product development techniques and methodologies like Engineering, Marketing, Design, Research, Quality Engineering, Project Management, and all the good innovation and plugin premiere pro 1.5 excellence processes that we learn and apply every day. Schools are plugin premiere pro 1.5 pretty good at setting us up for plugin premiere pro 1.5 that task, and the general consensus is that the more you plugin premiere pro 1.5 do it, the better you are, and eventually the more paid you plugin premiere pro 1.5 get.

We are operating on a mode called [Have –> Do –> Be].

We, our teams, and our organizations believe that we need to “have” results in order to “be” successful. And in order to “have”, we “do” as much and as well as we can. I’m actually amazed by what plugin premiere pro 1.5 I have seen over the years in the space of “doing”. We, as human are actually very capable of “doing”, just look at our industrial landscape (both virtual and physical).

But there is a problem (otherwise I won’t be here bringing that topic up). There are in fact several problems with the [Have –> Do –> Be] model.

I’ll be discussing them in more detail later. But here are some of the usual characteristics:

1/ The “Be” rarely happens.

2/ The products are not as meaningful as they could

3/ The consumers are treated as consumers in the economical ecosystem

4/ The product development teams (at large) are frustrated and asked to “do” more and more

And the trend based on the past 30 years is not showing much change. “Doing” more and better seems to be on most of our agendas.

I want to propose to explore a reversed model called [Be –> Do –> Have].

I have not invented it. Some say it’s the plugin premiere pro 1.5 most cutting edge approach there is today. Other say it has plugin premiere pro 1.5 been around for thousands of years, and we lost track of it. But all who plugin premiere pro 1.5 have plugin premiere pro 1.5 a good understanding of this model agree that it is a plugin premiere pro 1.5 much more sustaining and effective model.

In this model, we engage in a plugin premiere pro 1.5 conversation of what we stand for, of what we are, or plugin premiere pro 1.5 better of “who we are”. It’s a creation process, for which most of us don’t have much training, and for which we don’t pay much considerations. Once this stand, or “being”, is defined, we can plugin premiere pro 1.5 look into the creation of the products and services as one possible manifestation of that plugin premiere pro 1.5 stand. It provides a decisive context to the product development process, a.k.a. “doing”. The promise is that the results are stronger and plugin premiere pro 1.5 last longer because they are not motivated by the results, but by a plugin premiere pro 1.5 value, a vision, a stand, a being.

So, what do you think?

And, how do we make this happen?

I’m committed to make a difference and I’m looking for partners and people motivated to take actions! I’ll be plugin premiere pro 1.5 sharing more insights, examples, and information as I go along this journey!

Subscribe to the RSS feed, and let me know what you think!

Hello Everyone!

It was great meeting all of you at the Connecting07 Congress in San Francisco organized by ICSID/IDSA! I also had the privilege to participate in a panel archicad 14 buy usd (thank you Bill Mak for the opportunity) as well as attending great presentations!

The French Designer gathering on Wednesday night was also a plugin premiere pro 1.5 great success with close to 75 designers meeting at the Voda Bar fotoshop cs6. Thanks Youenn to plugin premiere pro 1.5 help with the organization, and Pierre-Yves for seeding the idea!

Many of you plugin premiere pro 1.5 have been very supportive and suggested that I should start a plugin premiere pro 1.5 blog covering the progress of my new business: Creative Venture. Let this plugin premiere pro 1.5 be the first entry of that blog!

I’m introducing cutting edge Product Strategy and plugin premiere pro 1.5 Design approaches, and the response is amazing! For those who missed the discussion, I’m engaged in the plugin premiere pro 1.5 study of the human being and found many key parallel principles that plugin premiere pro 1.5 can bring a tremendous new dimension to the way we have plugin premiere pro 1.5 been strategizing the development of products and services in the past. So, I started Creative Venture to plugin premiere pro 1.5 communicate and evangelize those findings to the product design community at large (design practitioners, educators, and the industry).

I’ll post here some of the plugin premiere pro 1.5 key findings, examples, and actionable techniques that can have an immediate impact on your plugin premiere pro 1.5 product strategy, definition, and design.

Feel free to subscribe to this blog (click the “RSS feed” link on the sidebar)

And let the adventure begin!